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Localization makes certain that the brand resonates with the audience, enhances brand recognition, and builds trust among the Chinese people.
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Right until a few years ago co-branding in China of major brands was a different thought and companies were not positive of what reaction they're going to get within the Chinese market. On Thanksgiving 2017, Durex took advantage of Chinese customers’ escalating consciousness of international festivals, Durex China’s Weibo account revealed “thank you” posts to 13 brands in seemingly unrelated fields.
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3 many years back Reply Classic retail players persist in looking at “tech” as peripheral, equally strategically and tactically, as Auchan has proven again in China.